At the largest trade fair for consumer electronics in Berlin, the IFA, television manufacturers showed ever larger screen formats.
Big TVs are booming
If professionals expected less interest in large televisions after the health crisis, this is clearly not the case. At IFA, the development of these devices was highlighted, with screens that can reach up to 120 inches. Activity in this market segment is expected to be driven by next summer’s Olympic Games. Samsung has been a leader in the television market for seventeen years, offering the most comprehensive range of technology. Large TVs are more standard products for the Korean giant. The Chinese company TCL, which took second place in the global market behind LG, relies on the accessibility of its products, with prices significantly lower than Samsung’s. In the over 65 inch segment, the group achieved growth of almost 68% between the first half of 2021 and 2022. Within a year, the average size of screens marketed by TCL increased from 46.3 to 49.9 inches. Another Chinese player, Hisense, is also trying to gain market share in this niche.
